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For awhile there, frozen yogurt was the toast of Manila. Those sweet, tangy, and creamy concoctions were everywhere. And while the demand may have waned–taken over by milk tea, and then artisinal ramen, and then slow-brewed coffee (the person who can identify the next food trend gets a prize–Editor)–the fro-yo joints that have managed to stay have proven their mettle. And one of them is Pinkberry.

pinkbery4

 

It was in January 2005 when Pinkberry first launched in West Hollywood, California. And then, six years later, they opened their first market in Asia in Manila. Their flagship store in Greenbelt 5 in Makati City opened in December 2011.

In the Philippines, the frozen-yogurt industry began earlier than you think. Local fro-yo brand Yoh-Gürt Froz launched in 2005 together with the fitness and wellness boom in the middle part of the last decade. Establishments promoting healthy eating and fitness blossomed as people found frozen yogurt the guiltless alternative to ice cream.

What is frozen yogurt?

Made from or containing yogurt, frozen yogurt is said to be low in fat, aids in digestion, and contains probiotics–active and live “good-for-your-body” bacteria cultures. Served in a creamy soft mixture, frozen yogurt has a sweet, sour, and tangy combination of flavors depending on the recipe. It’s made in the same process as ice cream, but instead of milk, they use yogurt. Still, some frozen yogurt mixtures incorporate a small amount of dairy product in their recipes.

Pinkberry, meanwhile, offers the original tart and tangy frozen yogurt which, for some used to overtly sweet desserts, may seem too tart. But that’s exactly what’s so good about it.

According to some studies, the probiotics found in yogurt promotes digestive and intestinal health, reduces cholesterol found in the bloodstream, and helps digest the lactose in dairy products thereby lessening lactose intolerance. It’s a good source of protein and calcium, and the lactic acid found in yogurt increases the body’s absorption of vitamins and minerals.

sugarpova splash

Sugarpova

This year, Pinkberry partnered with Sugarpova, a candy line by international tennis sensation Maria Sharapova and candy veteran and founder of international retailer IT’SUGAR,  Jeff Rubin. According to a press release, “The premium gummy candy collection is a fun, fashionable, and sweet match with Pinkberry’s iconic, light and refreshing frozen yogurt.”

While we would have preferred the real Maria Sharapova over a sea of fro-yo, her sweet representation will, perhaps, do. Sugarpova’s unique-shaped gummy candies are now available as toppings to your favorite Pinkberry flavor.  They have the Sugarpova Flirty Mini, a fruit-flavored candy in the shape of kissable lips andSugarpova Smitten Sour Mini, a sour rainbow candy ribbon. Soon, the Sugarpova Flirty Sour Mini (a collection of sour fruit-flavored lips, hearts and stars) will be added to the line up of options. Sugarpova is best paired with Pinkberry’s fresh and light strawberry yogurt and their newest tart flavor, cherry.-#EatsNowOrNever

 

For the next couple of weeks, Pinkberry will be running a special promotion on its salted caramel flavor.  It’s BOGO (Buy One Get One) on all salted caramel products every Friday until October 17, 2014, from 5:00 PM until the store closes. Customers can get any two salted caramel items, pay for the higher priced item and get the other one for free. 

Pinkberry Philippines
www.pinkberry.com.ph
Branches: (1) Level 1, Greenbelt 5, Ayala Center, Makati; (2) Concourse level, Power Plant Mall, Rockwell, Makati; (3) SM Aura Premiere; (4) Alabang Town Center; (5) Fashion Hall, SM Megamall Bldg. D

Facebook: Pinkberry Philippines
Twitter: @PinkberryPH
Instagram: @PinkberryPH

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John Dale Quimpo

John Dale Quimpo

This article was written by John Dale Quimpo. He sells meat for a living. When he isn’t thinking about meat, he can be found nerding out with his friends, playing boardgames or looking for new places to eat. He regrets that he never got to eat at El Bulli before it closed, and hopes to eat at Sukiyabashi Jiro before it’s too late.
John Dale Quimpo

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